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HR is Not Just About Hiring and Firing: How HR Can Innovate to Drive Revenue

The human resources department can be more than just a cost center. With some innovative thinking, HR can generate revenue and make a significant impact on an organisation's bottom line.

Darryl Horn, Monday, 27 February 2023 • 4 min read

When you think of the human resources (HR) department, what comes to mind? For many people, HR is synonymous with hiring and firing, dealing with employee complaints, and handling payroll. However, HR can be so much more than that. By embracing innovation, HR can become a key driver of revenue growth for an organisation. Here are some ways HR can use innovation to generate income and rev up revenue.

  1. Create a Dynamic Company Culture

A positive and dynamic company culture can go a long way in generating revenue. Happy employees are more productive and engaged, and they are more likely to stay with an organisation for the long term. HR can use innovation to create a culture that fosters creativity, collaboration, and a sense of purpose. From team-building exercises to personalised recognition programs, HR can take the lead in creating a work environment that employees love.

  1. Focus on Employee Development

Employee development is not just about improving skills or promoting from within. It's also about creating a workforce that is adaptable and can pivot quickly in response to changing market conditions. By providing training in emerging technologies and trends, HR can help employees stay ahead of the curve and generate new revenue streams for an organisation.

  1. Use Data to Drive Decisions

Data analytics is a powerful tool for HR. By collecting and analysing data on employee behavior, HR can make informed decisions on everything from hiring to training to compensation. Data can also be used to identify patterns and trends that might otherwise go unnoticed, allowing HR to take proactive measures to address potential issues.

  1. Embrace Digital Transformation

Digital transformation is more than just a buzzword. It's a fundamental shift in the way organisations operate. HR can play a key role in digital transformation by using innovative tools and platforms to streamline processes, automate tasks, and improve communication with employees. By doing so, HR can free up time and resources to focus on revenue-generating activities.

  1. Leverage Social Media

Social media is no longer just a platform for cat videos and memes. It's also a powerful tool for HR. By leveraging social media, HR can increase brand awareness, attract top talent, and engage with customers in new and exciting ways. From LinkedIn to Twitter to Instagram, HR can use social media to connect with people on a more personal level and build a stronger brand.

  1. Explore New Business Models

Innovation is not just about doing things differently. It's also about doing different things. HR can use innovation to explore new business models and revenue streams. From creating new products and services to exploring new markets, HR can take the lead in identifying new opportunities for growth and expansion.

  1. Be Willing to Experiment

Innovation requires experimentation. HR can't be afraid to try new things and take risks. Whether it's implementing a new recognition program or testing a new hiring strategy, HR needs to be willing to experiment and learn from its successes and failures.

So, HR is not just about hiring and firing. With some innovative thinking, HR can become a key driver of revenue growth for an organisation. From creating a dynamic company culture to embracing digital transformation to exploring new business models, HR can use innovation to generate income and rev up revenue. It's time to rev up HR and unleash its full potential.

#HRisNotJustHiringAndFiring #InnovationIsKey #RevvingUpRevenue
This article was first published on 27/2/23.

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About the author


Darryl is a Chartered CIPD Member, business leader and operational manager with 30 years experience in on-the-ground and strategic HR, specialising in Human Resources Management, Employment Law, Employee Relations and Learning & Development.

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