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Salary sacrifice program communication plan template

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Our Salary Sacrifice Program Communication Plan outlines a strategic approach to effectively inform and engage employees about the program, ensuring awareness and participation.

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What is a Salary sacrifice program communication plan?

This Salary sacrifice program communication plan outlines the strategy for effectively introducing and promoting a salary sacrifice program to employees.

It encompasses various stages, including initial awareness, detailed information dissemination, and ongoing engagement.

The plan defines the key messages, communication channels, and timelines, with the ultimate purpose of ensuring employees fully understand the program, its benefits, and the steps to participate.

Through consistent and targeted communication, this plan aims to encourage employees' active involvement in the salary sacrifice program, maximising its advantages for both them and the organisation. 

Salary sacrifice program communication plan template
salary sacrifice program communication plan template

What legal and best practice aspects should employers be aware of?

When devising a communication plan for a salary sacrifice program, it's essential to consider key UK employment legislations. Here are some of the pivotal ones:

  • Income Tax (Earnings and Pensions) Act 2003: This legislation plays a crucial role in guiding the communication strategy regarding tax implications related to participating in the salary sacrifice program, ensuring employees are well-informed about potential changes to their earnings and taxes.

  • Employment Rights Act 1996: The communication plan must align with the requirements of this act, ensuring that employees receive clear and accurate information about the program, especially if it impacts their terms and conditions of employment, fostering transparency and trust.

  • Equality Act 2010: The communication approach must adhere to the principles of non-discrimination laid out in this act, ensuring that all employees, regardless of protected characteristics, have equal access to information and understand the program's implications.

  • Pensions Act 2008: If the salary sacrifice program includes pension contributions, communication should be in line with the regulations governing pension arrangements, making sure employees are informed about how their retirement benefits might be affected.

  • Consumer Rights Act 2015: In cases where the program changes could impact consumer contracts, communication should uphold the standards set by this act, prioritising clarity and transparency to ensure employees' rights as consumers are protected and maintained.

Salary sacrifice program communication plan


A well-structured communication plan is essential to effectively inform and engage employees about the new Salary Sacrifice Program. This plan outlines key steps and strategies to ensure consistent and informative communication throughout the rollout process.

Communication Plan Elements Description
Define Objectives Clarify the goals of the communication plan, such as informing employees about the program, explaining its benefits, addressing concerns, and encouraging participation.
Target Audience Identify the specific employee groups who will be eligible for the Salary Sacrifice Program. Consider their needs, preferences, and communication preferences.
Channels and Timing Determine the communication channels that will be used to reach employees. These may include: - Email Campaigns - Intranet or Company Website - Staff Meetings - Webinars or Workshops - Printed Materials (Posters, Flyers, etc.) - Social Media (if applicable) Create a timeline for each communication phase, starting from the announcement of the program to ongoing updates and reminders.
Content Creation Develop clear and concise content that explains the program, its benefits, and the steps to participate. Ensure that the content is tailored to the target audience and conveys the key information effectively.
Launch Announcement Send out a formal launch announcement to all eligible employees through email. This announcement should provide an overview of the program and its benefits, as well as information about where to find more details.
Benefits Selection Guide Distribute the Benefits Selection Guide that outlines each benefit and its implications. Make this guide easily accessible through the company intranet or website.
Regular Updates Send out regular updates about the program's progress, success stories, and upcoming deadlines. Use a mix of channels to keep employees engaged and informed.
FAQs and Helpdesk Compile a list of frequently asked questions (FAQs) and answers related to the program. Set up a dedicated helpdesk or contact point for employees to address any queries they may have.
Manager Briefings Equip managers with the necessary information about the program. They should be prepared to answer employee questions and provide guidance on how the program aligns with the company's goals.
Reminder Campaigns As enrollment deadlines approach, send out reminder emails or notifications to encourage employees to review the Benefits Selection Guide and make their choices.
Feedback Collection Create avenues for employees to provide feedback on the program's communication, clarity, and user-friendliness. This feedback will help refine communication for future implementations.
Evaluation and Adjustment After the program's initial rollout, assess the effectiveness of the communication plan. Collect feedback from employees and managers to identify areas for improvement and make necessary adjustments.
Ongoing Communication Even after the initial launch, maintain a steady flow of communication about the program's benefits, updates, and any changes to ensure sustained employee engagement.

By following this communication plan, you'll ensure that your employees are well-informed, engaged, and empowered to make the most of the new Salary Sacrifice Program.

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