Employee Share Scheme Communication Plan template

Objective

To inform and engage employees about [Company Name]'s Employee Share Scheme (ESS) and provide clear, consistent, and timely communication.

1. Communication Objectives

• Raise awareness about the ESS.
• Explain the benefits and opportunities the scheme offers.
• Educate employees on how the scheme works.
• Encourage participation and address any questions or concerns.

2. Target Audience

• All eligible employees.

3. Communication Channels

• Email: Send detailed information, updates, and reminders via email.
• Intranet: Create a dedicated section on the company's intranet with scheme details, FAQs, and resources.
• Employee Meetings: Host informational sessions, webinars, or town hall meetings.
• Print Materials: Produce brochures, pamphlets, or posters for distribution.
• One-on-One Consultations: Offer employees the opportunity to discuss the scheme with HR or scheme administrators.
• Company Newsletter: Include regular updates and success stories related to the ESS.
• Social Media: Share highlights and achievements related to the scheme on company social media channels.

4. Communication Timeline

• Initial Launch: Announce the ESS and its benefits.
• Enrollment Period: Provide detailed information on enrollment and contributions.
• Regular Updates: Share quarterly or semi-annual updates on the scheme's performance.
• Annual Statements: Communicate annual statements of share ownership.
• Important Dates: Send reminders before key dates, such as enrollment deadlines.

5. Key Messages

• Introduction: Introduce the ESS and its significance.
• Benefits: Highlight the advantages, including financial rewards and ownership.
• How it Works: Explain the process, including contributions, vesting, and share acquisition.
• Eligibility: Clarify who can participate and any prerequisites.
• Tax Implications: Provide basic information on tax considerations.
• Support: Offer assistance through HR or scheme administrators.
• Call to Action: Encourage employees to enroll or participate.

6. Employee Feedback

• Establish a feedback mechanism for employees to ask questions, provide input, or seek clarifications regarding the ESS.

7. Evaluation and Adjustment

• Periodically review the effectiveness of the communication plan and adjust it based on feedback and outcomes.

8. Responsible Parties

• HR Department, Scheme Administrators, Communications Team.

9. Budget Allocation

• Allocate resources for printing materials, hosting events, and hiring external consultants if necessary.

10. Legal Compliance

• Ensure all communications adhere to legal and regulatory requirements.

11. Review Dates

• [Specify dates for regular reviews and updates of the communication plan.]

12. Document Distribution

• Share this communication plan with relevant stakeholders and responsible parties.